Ever since the advent of on-line shopping the question of traditional retail model survival has been continuously in the forefront of media and consumer discussions. Yet, only 8.5% of US Retail Sales were conducted via ecommerce during Q1 2017, which represents a long term annualized growth rate of 16.04%. While it sounds like a healthy growth rate, it is hardly reflective of the well publicized turmoil of traditional retailers, with stores closing and job losses. Even if