The Survival of Brick and Mortar

Ever since the advent of on-line shopping the question of traditional retail model survival has been continuously in the forefront of media and consumer discussions. Yet, only 8.5% of US Retail Sales were conducted via ecommerce during Q1 2017, which represents a long term annualized growth rate of 16.04%. While it sounds like a healthy growth rate, it is hardly reflective of the well publicized turmoil of traditional retailers, with stores closing and job losses. Even if you take more aggressive estimates by Forrester, direct online purchases account for "roughly" 10.3 % of total retail, the peril of traditional retail stores hardly seems imminent. Moreover, the successful expansion of t

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