What Is a Perfect Location for a Store Demo?
In-store product demonstration is a Swiss Army Knife of retail marketing strategy as it combines attributes of direct selling,...
Whole Foods Acquisition is a Wakeup Call to Independent Grocers
Much has been written about Amazon acquisition of Whole Food Markets. Every day brings an avalanche of opinions: from the industry...
Demos Add Value in Aisles
No matter what size store you have, if you are not carrying out some sort of demo program, you are not only doing your customers a disservic
4 Pitfalls of Holiday Season Food Demo Marketing
The atmosphere in the store is festive. Jingles are playing as shoppers navigate their carts through the crowded aisles. I am standing...
The Survival of Brick and Mortar
Ever since the advent of on-line shopping the question of traditional retail model survival has been continuously in the forefront of...
Anatomy of Effective Demo Program
How successful is your demo program? - Some people may think it is a trick question. Let me assure you it is not. Unfortunately some...
What's the heck is Experiential Marketing?
I have written extensively about Customer Experience management and Product Marketing rooted in Customer Experience Intelligence for...
Economics of Demo Marketing
If you sell products, that can be experienced by shoppers before they buy it, the in-store demo is the most effective method to promote...
