Much has been written about Amazon acquisition of Whole Food Markets. Every day brings an avalanche of opinions: from the industry...

No matter what size store you have, if you are not carrying out some sort of demo program, you are not only doing your customers a disservic

The atmosphere in the store is festive. Jingles are playing as shoppers navigate their carts through the crowded aisles. I am standing...

Ever since the advent of on-line shopping the question of traditional retail model survival has been continuously in the forefront of...

How successful is your demo program? - Some people may think it is a trick question. Let me assure you it is not. Unfortunately some...

I have written extensively about Customer Experience management and Product Marketing rooted in Customer Experience Intelligence for...

If you sell products, that can be experienced by shoppers before they buy it, the in-store demo is the most effective method to promote...