Customer Experience is the Fuel for Word of Mouth Marketing
When it comes to the fuel that generates word of mouth marketing, customer experience in retail is the premium unleaded, high-octane...
How Innovative Tech Will Lead Retail Surge
If you’re looking for a strong retail marketing strategy in 2023, embracing tech is inevitable. Huge retailers like Amazon are betting...
Retail Marketing Strategy Ideas in a Tough Economy
The retail industry is showing signs of improvement following the pandemic, but consumers are burdened with inflation and fears of a...
How to Reduce Retail Labor Costs Without Downsizing
If you’re in retail and labor costs have you considering downsizing to save some money, it’s easy to feel disheartened. With the current...
Insights from Holiday Consumer Survey
Customers are looking forward to upcoming holiday celebrations. Still, according to an alternative survey from individual manufacturer...
How In-Store Demo Experiences Generate Word-of-Mouth Marketing
In store sampling events have long been a staple of the consumer packaged goods (CPG) industry, but they're more important than ever...
What Is a Perfect Location for a Store Demo?
In-store product demonstration is a Swiss Army Knife of retail marketing strategy as it combines attributes of direct selling,...
Whole Foods Acquisition is a Wakeup Call to Independent Grocers
Much has been written about Amazon acquisition of Whole Food Markets. Every day brings an avalanche of opinions: from the industry...
Demos Add Value in Aisles
No matter what size store you have, if you are not carrying out some sort of demo program, you are not only doing your customers a disservic
4 Pitfalls of Holiday Season Food Demo Marketing
The atmosphere in the store is festive. Jingles are playing as shoppers navigate their carts through the crowded aisles. I am standing...
