5/2/2018

Much has been written about Amazon acquisition of Whole Food Markets. Every day brings an avalanche of opinions: from the industry pundits' speculations on a scope of inevitable disruption of the grocery industry to flash analysis of the Whole Foods price reductions. I...

3/21/2018

No matter what size store you have, if you are not carrying out some sort of demo program, you are not only doing your customers a disservice, you are wasting valuable opportunities to grow your sales and maintain your place as the destination for the best food and fun...

11/20/2017

The  atmosphere in the store is festive. Jingles are playing as shoppers navigate their carts through the crowded aisles. I am standing behind my demo table, full of great delicacies, some steeped in centuries of tradition and gastronomical delight, yet to be discovere...

9/19/2017

Ever since the advent of on-line shopping the question of traditional retail model survival has been continuously in the forefront of media and consumer discussions.  Yet, only 8.5% of US Retail Sales were conducted via  ecommerce during Q1 2017, which represents a lon...

8/9/2017

How successful is your demo program?  -  Some people may think it is a trick question. Let me assure you it is not. Unfortunately some brands will only pay for demos because the retailers require them to support the "exposure" of their products. If this is your "strate...

7/3/2017

I have written extensively about Customer Experience management and Product Marketing rooted in Customer Experience Intelligence for years. In fact, I started practicing those methods well before the barrage of "tools" and technologies started to flood the enterprise s...

6/22/2017

If you sell products, that can be experienced by shoppers before they buy it, the in-store demo is the most effective method to promote them. In-store sampling have known to increase sales by as much as 2,000 percent.

However, the short term sales spike is not the only...

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Economics of Demo Marketing

June 22, 2017

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