Brand managers frequently perceive field marketing through a qualitative perspective, focusing on brand awareness, customer satisfaction, and overall visibility. However, to truly scale a retail activation program, we must treat the in-store sampling table like a high-precision sales funnel.

This post is intended for skeptics, CFOs, and data analysts who require more than a mere "hunch" to justify experiential spending. I am going to break down the "Success Math" behind the recent "Cheeses of Europe" demo campaign and use industry benchmarks to prove that a calculated aggregated ROI of 135.58% is not a fantasy—it’s the achievable reward for a competently planned and executed experiential marketing campaign.

When it comes to the fuel that generates word of mouth marketing , customer experience in retail is the premium unleaded, high-octane juice that drives successful businesses. In fact, customer experience probably makes up most of the reason behind any word-of-mouth marketing since it’s customer experience that creates the desire to tell others about a product, service, or company. At the end of the day, you can have outstanding products and services, but how the customer r

If you’re looking for a strong retail marketing strategy , embracing tech is inevitable. Huge retailers like Amazon are betting big on innovative tech, and while your store may not have a huge footprint, it can still learn from current trends. As shoppers drop the direct-to-consumer model in favor of the brick-and-mortar customer experience, tech solutions are paving the way for a hybrid model that marries the convenience of online shopping with the immediacy of in-store purc

The retail industry is showing signs of improvement following the pandemic, but consumers are burdened with inflation and fears of a...

If you’re in retail and labor costs have you considering downsizing to save some money, it’s easy to feel disheartened. With the current...

Customers are looking forward to upcoming holiday celebrations. Still, according to an alternative survey from individual manufacturer...

In store sampling events have long been a staple of the consumer packaged goods (CPG) industry, but they're more important than ever...

In-store product demonstration is a Swiss Army Knife of retail marketing strategy as it combines attributes of direct selling,...

Much has been written about Amazon acquisition of Whole Food Markets. Every day brings an avalanche of opinions: from the industry...