Economics of Demo Marketing

If you sell products, that can be experienced by shoppers before they buy it, the in-store demo is the most effective method to promote them. In-store sampling have known to increase sales by as much as 2,000 percent. However, the short term sales spike is not the only benefit of in-store demos. They introduce new consumers to your brand and often convert them into loyal, long-term customers. “In-store demos now offer an opportunity to connect directly with the customer,” says Kirsten Osolind, CEO of re:invention, a Coronado, Calif.-based marketing and public relations firm. “The more connection, the higher the sales.” According to a 2008 study by Columbia, Md.-based market research firm Ar

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