No matter what size store you have, if you are not carrying out some sort of demo program, you are not only doing your customers a disservice, you are wasting valuable opportunities to grow your sales and maintain your place as the destination for the best food and fun...


The  atmosphere in the store is festive. Jingles are playing as shoppers navigate their carts through the crowded aisles. I am standing behind my demo table, full of great delicacies, some steeped in centuries of tradition and gastronomical delight, yet to be discovere...


I have written extensively about Customer Experience management and Product Marketing rooted in Customer Experience Intelligence for years. In fact, I started practicing those methods well before the barrage of "tools" and technologies started to flood the enterprise s...


If you sell products, that can be experienced by shoppers before they buy it, the in-store demo is the most effective method to promote them. In-store sampling have known to increase sales by as much as 2,000 percent.

However, the short term sales spike is not the only...

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Economics of Demo Marketing

June 22, 2017

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