3/21/2018

No matter what size store you have, if you are not carrying out some sort of demo program, you are not only doing your customers a disservice, you are wasting valuable opportunities to grow your sales and maintain your place as the destination for the best food and fun...

11/20/2017

The  atmosphere in the store is festive. Jingles are playing as shoppers navigate their carts through the crowded aisles. I am standing behind my demo table, full of great delicacies, some steeped in centuries of tradition and gastronomical delight, yet to be discovere...

7/3/2017

I have written extensively about Customer Experience management and Product Marketing rooted in Customer Experience Intelligence for years. In fact, I started practicing those methods well before the barrage of "tools" and technologies started to flood the enterprise s...

6/22/2017

If you sell products, that can be experienced by shoppers before they buy it, the in-store demo is the most effective method to promote them. In-store sampling have known to increase sales by as much as 2,000 percent.

However, the short term sales spike is not the only...

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Economics of Demo Marketing

June 22, 2017

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