The  atmosphere in the store is festive. Jingles are playing as shoppers navigate their carts through the crowded aisles. I am standing behind my demo table, full of great delicacies, some steeped in centuries of tradition and gastronomical delight, yet to be discovere...


If you sell products, that can be experienced by shoppers before they buy it, the in-store demo is the most effective method to promote them. In-store sampling have known to increase sales by as much as 2,000 percent.

However, the short term sales spike is not the only...

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Economics of Demo Marketing

June 22, 2017

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